In 2017, Peak Games sold its mobile card games portfolio to Zynga for US$100 million in cash, which included games such as Spades Plus and Gin Rummy Plus, titles with the most market share within each of their respective game categories. The mobile games developer grew rapidly through support from European venture capital investment firms Humming Bird and Early bird. Peak Games is a Turkish game developer with over 3 million total mobile app downloads, according to Sensor Tower. The acquisition will be paid with US$900 million of cash and US$900 million of Zynga shares, with the deal expected to close in Q3/2020. Peak Games’ most popular titles Toon Blast and Toy Blast, together bring more than 12 million DAUs, in addition to being ranked within the top-20 games in the past two years for generating the most revenues.Īnother key benefit to the acquisition is the opportunities Zynga now has to expand advertisement reach outside of the U.S. Sidar Sahin, CEO of Peak Games, and his team of 100 game developers and puzzle makers will join Zynga, with the acquisition expected to boost Zynga’s Daily Active Users (“DAU”) by 60% as the two gaming companies combine to grow a collective portfolio of eight major franchise titles. Kuuhubb Initiation Report – Mobile Game Company Targeting the Female Audience (February 18, 20020).
Kuuhubb – Fiscal Q2/2020 Financial Results In-line with our Estimates (March 10, 2020).To learn more about Kuuhubb, please read our previous reports: These valuation metrics bode well for Kuuhubb (TSXV: KUU Buy PT: $1.90) that currently trades at only 2x Revenue. According to Zynga’s transaction comments, Peak Games will add approximately US$300 million of revenue and US$60 million of EBITDA in the second half of 2020, valuing the transaction at 3x Revenue and 15x EBITDA on a full-year basis. The goal of the acquisition was to acquire Peak Games’ three main assets: (1) intellectual property, (2) international advertisement capabilities, and (3) human capital. mobile game developer, announced a US$1.8 billion acquisition of Peak Games, an Istanbul-based company best known for its mobile match-3 puzzle games, Toon Blast and Toy Blast. To put the finishing touches on the upbeat mood, we tapped veteran dance music producer Elan Polushko to create a track with an inviting message baked in: Now it’s time to play.ĥ4% increase in installs when spot was seen, 50% increase in Facebook Pages likes during the spot’s run time and over 150K new installs during the first two weeks of the spot.E Research | Today, Zynga Inc.
With footage in the can, we turned it over to our in-house animation team to connect the vignettes with animated cards that are played from one phone to the next, connecting players across the world with the magic of Spades Plus. To maximize the effectiveness of the communication to existing fans of Spades, while also reaching out to casual gamers, the spot’s creative thrust became the fun and simple social connection that comes from throwing actual spades from a deck of cards.Ī live-action backlot shoot directed by mobile gaming veteran Charles Quinio created our four lively lifestyle vignettes, all designed to represent diversity among players and popular locations where mobile gamers play. We took a close look at the opportunities and pitfalls of the game and devised a creative strategy.
Peak spades plus tv#
Peak Games, a fast-rising mobile game company based in Istanbul, asked us to help increase installs for their game with a TV spot that mixed live action and gameplay.
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